CITROËN AND LE COQ SPORTIF: CREATIVE TEAMWORK FOR THE 70TH ANNIVERSARY OF THE TYPE H
When the Commercial Vehicle Show in Birmingham opens its doors on 25 April, the results of a wonderful collaboration between Citroën and another bold and creative French brand, Le Coq Sportif, will be on display. To celebrate the 70th anniversary of the Type H van, the two teamed up to customise an authentic Type H and a New Jumpy in the colours of Le Coq Sportif – a natural thing to do for two French brands that put the accent on creating high-quality, modern, and technically advanced products and that can also claim to being “popular” in the finest sense of the term. The two brands were eager to celebrate the iconic Type H and to link it to its worthy successor, the Citroën Jumpy, a van recognised for its styling, comfort, and practicality.
Natural collaboration between two iconic french brandsCitroën has chosen the Commercial Vehicle Show in Birmingham for the world premiere of two show cars, one based on the Type H and the other on the New Jumpy – two vans that range across 70 years of history and illustrate Citroën’s prominence in the light commercial vehicle segment. These two distinctive concept vehicles are the outcome of extensive interior and exterior customisation work to present the Le Coq Sportif brand. They represent a design approach to mobile bicycle workshops that combines beauty and functionality:
Two mobile workshops flying the french coloursThe Type H and Jumpy have been converted into mobile bicycle maintenance workshops. They can also be transformed into workshops for flocking jerseys, if that is the work to be done – a sly wink at their dual character, both attractive and functional. The Citroën Style Centre and the Le Coq Sportif styling office have combined their creative energy and expertise to develop the two vans, which display Le Coq Sportif’s colours along with the brand’s name and logo on each side. The two show cars have a different spirit in side: – The Type H plays the authenticity and nostalgia card. It has a warm and simple feel about it that is cheerful and comfortable, with light-coloured woodwork made of different types of wood, like “batipin”, which lines the workshop and the wall where tools are hung. The seats in the cabin are upholstered in natural, chocolate-coloured leather, enhancing the cachet of the interior and playing on the theme of natural materials.
Following their World Premiere on the Citroën stand at the Birmingham Commercial Vehicle Show, these two vans will be on display at Le Coq Sportif communications events. These enjoyable and original events, whether connected with cycling, the inauguration of points of sale, or the delivery of Le Coq Sportif corners, will be relayed on social media with the hashtags #CitroënJumpy #LeCoqSportif |
